Hello, satin lovers!
With the rise and popularity of social media, any girl can now become a
coveted “It” girl - a woman that has achieved fame (and sometimes
fortune) due to her socialite-esque lifestyle. There are several ways
that one can go about achieving “It” girl status, but for brevity’s
sake, I’m going to write a version that will work for any girl.
Look The Part.
The first step is to choose your
signature style. Every It girl has one when she first enters onto the
scene. This look may change over time but it is imperative to have a
signature look because you want to look as if you belong. This doesn’t
mean that you need to spend a lot of money on your look but it does mean
that you need to have style.
Style is what separates the
average girl that wears jeans and a tank top from Rosie Huntington
Whiteley wearing jeans and a tank top. It’s how you wear it. Remember: Fashion is what you buy. Style is what you do with it.
How to develop an "It Girl" style? Creating your
signature look and having style is one the first steps to becoming an
It Girl. I can’t stress this enough: Dressing the part is vital.
You
have to look like an It girl otherwise no one is going to believe you
or take your seriously. But don’t fret, style can be learned with study
and practice.
For some of us, looking the part may mean having to
do a complete overhaul from top to bottom. Don’t let that discourage
you. Have you seen some of these celebutantes and socialites before and
afters? If they can do it, so can you. Just start with one area (i.e.
clothing) and work your way from there.
Promote, promote, promote.
Social media will be your best friend. It will be a major contributing factor to launching your It girl career. This is where you will begin to brand yourself and choose what kind of It girl you want to be. Do you want to be known as a beauty guru? Fashionista? Jetsetter? Most Wanted Model? Pick your niche. (You can always branch out later).
Remember: Blatantly copying or imitating another is an It girl faux pas. Do not copy. I repeat: DO NOT COPY. It Girls never copy, they are the trendsetters. Only look for inspiration. After you’ve become established on Instagram (with some followers), you can branch out to other social media platforms (such as Twitter or Snapchat).
Read everything you can on social media marketing and PR. Remember, social media is your ticket to begin achieving It girl status. It is one of the easiest (if not the easiest way) for an ordinary girl (ordinary as in “I’m not apart of a rich and famous family”) to become an It girl.
It’s Time To Jetset.
This doesn’t mean that you need
to fly private while heading to Ibiza on your way to party at Pacha.
However, it does mean that you need to begin putting yourself out there
and attending events that’s related to your niche and personal brand.
Decided to become a beauty guru? Beautycon and IMATS should be on your
list. Next top Model or Insta Fashionista? Start planning for New York
and Paris Fashion week. Wanna be Jetsetter? Get ready for Cannes and Art
Basel. For every niche there are events to attend. Research. Google.
Search through Instagram. Create a list and a plan of what to attend.
If
you live in a big metropolitan city such as New York or London you’re
in luck. A lot of events will most likely be happening in your city so
you won’t have far to go. But for the rest of us, traveling to all of
these places and events can get expensive. After all, It girls are known
for being seen everywhere. That’s part of what makes them an It girl.
But
here’s where proper planning and researching will save you (and your
wallet). Look into travel hacking. Research which events will be best to
attend for your brand. While it may seem obvious to attend big name
events (for example New York Fashion week), it may be more advantageous
to attend smaller events first where you’re more likely to stand out.
Which brings me to my last point on this topic: Don’t be afraid to start out small.
It takes time to build up a large social media following and starting
out small will give you some much needed practice and get you accustomed
to being in the spotlight and networking.
Embrace Your Inner Narcissist.
Here’s a commonly used ploy by agents, managers, PR and marketing Companies,etc: It’s called the “fake paparazzi” effect.
Here’s how it works:
- A rising star needs to generate buzz.
- A PR company/agent/etc will employ photographers who will pretend to be paparazzi. But it doesn’t have to stop there. Some PR companies have gotten big and bold with this. We’re talking limousines, bodyguards, camera crews, fake fans, etc. The whole nine yards.
- Next, the “rising star” enters out of a hotel, club, restaurant, etc. next to a hot spot location such as Times Square. That’s when the magic happens.
- Cameras begin to flash, “fans” and paparazzi begin to yell and scream the rising star’s name. Bodyguards surround the star.
- People begin turning their heads wondering who the hell is that and what the hell is going on.
Sounds crazy? It is. But it’s also bloody brilliant. Don’t take my word for it. Google it. Or better yet, here’s a Youtube video of this in action.
This is just one tactic of many. Keep in mind that It Girls have their pictures taken…all the time.
Don’t be afraid to hire a videographer to help document your
attendance at an event so you can post it on Youtube or employing
photographers so that your Instagram account will look more professional
(you have to look the part remember?). You may not realize it, but a
lot of your favorite Insta girls are employing these tactics and much
more.
This Is Just Beginning.
With enough
time, dedication and persistence you should be well on your way of
becoming an It girl or at the very least have a growing number of
followers.
So what’s next? You’ll notice that once you reach a
certain number of followers you will begin to become an “Influencer”.
This is where you’ll get to hone your skills. You will begin to
negotiate ad campaigns and sponsorships. You might even start to appear
in magazines. You’ll definitely be offered free swag and invites to some
of the hottest events and parties.
Now take heed: This is
the part will it may be time to seek counsel; either from an
entertainment lawyer or at least having consultations with a PR firm or
an agent. Why? Well, when you get to the level where well known
companies are beginning to reach out to you and contracts are being
written - money is about to be made. You will most likely have already
started to make some money by this point (from smaller influencer ad
campaigns and sponsorships), but now you’re approaching the big leagues. Don’t think you can continue being a one woman show. Case in point: Aimee Song (Song of Style), Chiara Ferragni (TheBlondeSalad) and Arielle Charnas (Something Navy) all netted 6 figure deals this year alone. Kristina Bazan (Kayture) was reportedly paid “at least 1 million” for her partnership with L’oreal. You may not need an entourage, but you’re definitely going to need a right hand man.
As the saying goes, “there’s levels to this”,
and the same thing applies to being an It girl. How far do you want to
climb the ladder to It girl fame? Do you want to be local, national or
international? Only want to be known in certain circles such as art or
fashion? You get to decide. Thanks to social media, how far you want to
go is completely up to you.
That's all for now!
I hope it's useful and easy to understand. Don't forget to subscribe to the newsletter,
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XO, Girl in Satin
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